IBM Digital Campaign

Solution: Business Intelligence and Big Data

Customer: vendor

Task: search for potential customers for the purchase of specialized software, with subsequent transfer of customers to partner companies.

Preparatory measures and activities:

  • campaign strategy development

  • selection of the most effective channels

  • audience targeting and segmentation

  • design creation

  • Landing page creation

  • Advertising campaign management in Google Adwords, Yandex Direct, Facebook

  • collection and transfer of leads to the customer
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