Karting championship

Solution: network equipment

Customer: one of the leaders in the IT market

Task: start working with potential customers, expand cooperation with existing customers, talk about new Cisco products.

Preparatory measures and activities:

  • event concept development

  • advertising and souvenir products

  • invitation to the target audience (telemarketing, e-mail newsletters, landing page for registration)

  • holding conference and karting championship

  • work with visitors after the event, lead generation
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