Cold base lead generation

Solution: storage systems

Customer: system integrator with vendor


Task: search for potential customers

Preparatory measures and activities:


  • Formation of a cold data base (~ 2000 contacts) according to customer criteria

  • Segmentation by industry and geography

  • Scripting and training of teleagents

  • Telemarketing

  • A- and B-leads - 6%, potential for the future (C-leads) - 11%
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