Content Marketing

We’ve all heard the term “content is a king”. But do you know that 86% of B2B marketers use content marketing for lead generation? Content is the main source of potential customers. It is the hook that draws visitors and enables you to work with them.


Digital marketing has changed the way customers interact with companies. Because of abundant information he buyers are less sensitive to outbound, classic marketing messages. SellPromo helps customers achieve competitive advantages by creating content that helps identify and draw attention of the right visitors and generate leads from them.

Lead for marketing ≠ Lid for sales

One should always remember that the lead for marketing and for sales is always different. Marketing aims at turning a person into a potential customer with established needs. A good lead for marketing is a potential customer, with which the sales department will be able to work further. The sales department determines whether a potential customer will turn into a real customer or go to a competitor.

Funnel of content marketing (from general information to the decision-making process)


Preliminary materials are just responses to the visitor’s search query. These materials answer the primary questions, so you pose as an expert/leader, and this is the beginning for establishing and strengthening the credibility of your company.

At this stage, it is important to show that you are the industry leader. But there shouldn’t be excessive self-promotion. Showing that you can help the visitor, only in case s/he wants it, is enough.

Preliminary content helps overcome the initial gap in trust. It also helps present your brand as a reliable source of information, which will act in your favor in the end, at the decision-making stage.

We create working preliminary content in the form of:

  • E-books
  • Brochures
  • Blog Articles
  • Customer Reviews
  • Videos

A potential customer is looking for offers that bring specific goods and services to front. We help our clients create content that doesn’t have only an important information component. It links the content of the top of the funnel to the content of the bottom of the funnel.

We can help you create content that is specific to this stage:

  • Case studies
  • Webinars
  • Competitive evaluation
  • Catalogs
  • Description of solutions

At the decision-making stage, potential customers should be well informed about your position at the market, about the services and products that you offer, and why you are better than your competitors.

This is the stage, when it is important that a potential customer meets your sales team or your product. This meeting will influence their final decision dramatically. Target pages should be built to show the advantages of the offer. The main goal of this stage is the consent of the potential client to:

  • demo version
  • advice
  • trial use
  • meeting the seller


We will develop and conduct a campaign in accordance with your tasks and needs.
If necessary, we will take marketing and advertising functions for outsourcing.

Kosmonavtov av, 20A, Korolev, Russia

+7 495 155-19-43