We bring the right potential customers to your site using inbound marketing. Afterwards, we turn them into regular customers.
CIRCLE OF INBOUND MARKETING
First of all, it is necessary to understand that the goal of inbound marketing is not to draw as many visitors to the site as possible. Inbound marketing creates conditions for the “right” visitors to visit the site, and after that, they should stay there and, after a number of interactions, they should turn into real clients.
Look at the pattern of interaction with the visitor and the options of “catchy” content that enables to involve visitors and gradually turn them into clients.
ANY CAMPAIGN OF INBOUND MARKETING BEGINS WITH A WONDERFULLY SCHEDULED PLAN. SELLPROMO CAN HELP YOU EVEN AT EARLY STAGES:
in developing the campaign calendar (at what time a certain step should be taken to achieve the maximum result);
in defining goals (for sales and marketing);
in developing requirements for content and blogging;
in the audit of digital content (which current materials will have to be used and which ones will have to be created).
AFTER YOU SET GOALS AND DEVELOPED A STEP-BY-STEP PLAN, YOU SHOULD SPECIFY INTERACTION CHANNELS AND CONTENT. SELLPROMO WILL HELP YOU TO DO IT:
Media strategies in social networks;
Content creation: e-books, information documents, copywriting, design;
Creation of conversion “boosters” – case studies, reviews, infographics, videos
Development of the website;
Context and banner advertising.
YOU CREATED THE RIGHT CONTENT AND BROUGHT USERS TO THE SITE. NEXT STEP IS TO MAKE SURE YOU DEVELOPED THE EFFICIENT METHOD FOR TURNING USERS INTO POTENTIAL CUSTOMERS.
There are two reasons for being on your site: visitors are looking for a solution to their problem or they satisfy the need for information. At this stage, the user has already spent some time to monitor solutions/services similar to yours. The main goal is not to let them leave. You can achieve this due to:
Optimization of the landing page (building the dependent content, that is, each next block of information is required for a broader picture);
Technical facts or comparison with competitors;
This is the most understandable and, at the same time, incomprehensible stage. According to the statistics, 79% of marketing leads never turn into sales. The lack of a lead formation process is the main reason for the low efficiency of marketing. That’s why we suggest using this pattern. If you follow each stage of interaction with visitors, excluding all the random people, at the last stage you get a qualified lead, which has the developed requirements and with which the sales department can work productively.
You can be sure that no lead will be lost if you have a correct lead formation program.
For more details about lead generation and lead qualifications click here.
ARE YOU LOOKING FOR UNIQUE AND EFFICIENT IDEAS AND SOLUTIONS?
We will develop and conduct a campaign in accordance with your tasks and needs.
If necessary, we will take marketing and advertising functions for outsourcing.