Observations
What You Will Gain in Two Months of Systematic Work: From Chaos to First Data
You will prepare to approach senior leadership and propose a transition to systematic marketing. But you know the question the CEO will ask after your passionate speech: “It sounds logical. But what exactly will we see in 60 days? Where will the tangible results be?”
This is the most difficult question because it demands an immediate answer, but systemic change takes time. There is a fear that it will be impossible to show a convincing result in two months, causing your entire initiative to be shut down at the very beginning.
However, this is a thinking trap. The goal of the first two months is not to “explode” sales. The goal is to achieve two fundamental strategic victories that will create a foundation for future growth. The first victory is transitioning from chaos to clarity. The second is transitioning from assumptions to data.
This article will explain exactly what concrete results and tangible assets you can present to your CEO at the end of the first 60 days. This is your roadmap for managing expectations and demonstrating quick value.
Creating the “Blueprint”
The first month is the most important. The goal is to stop chaotic movement and lay a strategic foundation. We do not launch new campaigns. Instead, we design the future machine and align the entire team around a single plan. By the end of the month, you will have received three tangible artifacts.
First, a diagnostic report. This report is the result of a 360-degree audit that provides clear, data-driven answers to the following question: “Which single bottleneck in our commercial system is currently constraining growth the most?” The issue may be related to lead quality, processing, or positioning. The important thing is that the problem is identified and quantified.
Second is the description of the pilot project. It is your “architectural blueprint” for the next 60 days. It documents the ideal customer profile (ICP) that has been agreed upon, the value proposition for that customer, and the hypothesis that will be tested. This document puts an end to debates about “who we are working for.”
Third is a configured “instrument panel.” It is a dashboard with three to four key business metrics by which you will evaluate success. You agree on the rules of the game in advance and display them in a visible place.
By the end of the first month, you will have complete strategic clarity. You can approach leadership and say: “We have conducted a full analysis. This is our main problem. Here is our plan to solve it. Here’s how we’ll measure success.” This replaces chaos with order.
Obtaining the First Data
While the first month was dedicated to design, the second month is devoted to building and launching the first and most important experiment. Your strategic clarity is translated into concrete actions, and most importantly, into real data.
First, you receive a “minimum viable machine.” The marketing team creates the initial “starter pack” of content, such as a landing page and a case study. They also set up an advertising campaign and an email chain. Technically and content-wise, everything is ready to go. All processes are recorded in a “single control panel” (e.g., Asana or Notion).
Next, you receive a launched pilot project. The campaign goes “into the field.” Real interaction with the market begins following a new, systematic model. Your sales team will start working with the first leads that have passed through the system.
Third, and most importantly, you receive the first data on your “instrument panel.” These are not forecasts. You can see the actual cost per lead (CPL) and cost per first meeting (CPM). You also receive qualitative feedback from salespeople and customers. You now have facts.
By the end of the second month, your position in discussions with leadership will have changed fundamentally. You are no longer talking about your thoughts or plans. You come to the meeting and say: “Our machine is running. Here are the first numbers. Our hypothesis about the cost per meeting has been confirmed or not confirmed. We’ve learned that customers like X but not Y, and our next step is…”
Two Months That Changed Everything
Let’s summarize. In just 60 days, you will transition from not knowing what is not working to having a clear plan, a functioning system, and initial data on its effectiveness. Chaos and assumptions are replaced by order and facts.
This 60-day program is not just another marketing campaign. It’s an investment in building the foundation and instrument panel for your growth machine. It is the fastest, lowest-risk way to transition from chaotic marketing to a controlled, predictable, scalable system.
If you are ready to gain strategic clarity and obtain real data in two months—data that will improve the quality of your management decisions—we are ready to help you design it.
