activities

Marketing Outsourcing

Marketing outsourcing is a way for companies to get effective marketing without spending time and resources on hiring in-house specialists. When you need to focus on business development and sales, there is often little time left for the accompanying tasks, such as providing marketing support to sales representatives, generating leads, and managing social media. Often, marketing functions are distributed among employees of other departments or assigned to a single marketer, who then becomes overwhelmed with routine tasks. One solution is to transfer some marketing tasks to contractors, such as external marketing agencies.

Let’s discuss your project

Time savings

Cost savings

Easy scaling of activities

Access to expert knowledge

What we do under outsourcing:

SMM

Facebook, Instagram, LinkedIn, Reddit, TG
Content planning
Targeting and strategy
Copywriting
Creative development
Community management
Gamification
Performance evaluation
Management

SEO

SEO strategy
Website audit
Keyword research
Content optimization
Technical optimization
Usability analysis
Semantic core
Conversion optimization
SEO for e-commerce

PPC

Ya, Google, LinkedIn, Facebook, Instagram
Programmatic
Keywords
Lead generation
Remarketing/retargeting
Conversion optimization
Ad creatives
Targeting and segmentation
Setup and management

Email marketing

Email strategy
Segmentation
Database selection and management
Cold outreach
Nurturing campaigns
Trigger-based emails
Personalization
Setup and management

Copywriting

Content Strategy
Brochures
Infographics
E-books and data sheets
Blogs and articles
Product Descriptions
Sales materials
Storytelling
Social media content

Graphic and web design

Graphic elements
Display Advertising
Images
Icons
Websites
Landing pages
Presentations
Responsive Development
UX and UI

Transferring marketing functions partially or fully to a single contractor provides a single point of responsibility. In addition to organizational aspects, clients are concerned with effectiveness (how to ensure objective results). Modern analytics and automation tools make it possible to track results very accurately. Accurate monitoring ensures clear accountability. In short, your external marketing partner is responsible for the results.

Reasons why companies partially or fully outsource their marketing

There is no in-house marketer.
Activities are required (e.g., content marketing) that can be done more cheaply and with higher quality by an agency than by an internal marketing department.
It is necessary to transfer routine and repetitive tasks (e.g., targeting or campaign setup) so that the internal marketing department can focus on more strategic tasks.
Expertise and in-depth knowledge that internal marketers lack are required.
It is necessary to quickly test hypotheses, new tools, or new opportunities.

Do you need help with marketing?

If you are not satisfied with the results or terms of cooperation with your current contractor, or if you need a contractor, write to us. We will prepare a commercial proposal for you or conduct an audit. Compare costs, evaluate forecasts, and choose a partner with the best conditions.

Key stages

This is the introductory stage, during which we learn everything we need to know about your business. Then, using this information, we will create your value proposition.
A value proposition is not a separate product or service. Rather, it encompasses your brand, company, and position in the market.
Your value proposition is the primary document that clearly describes what you offer, who you offer it to, and how you offer it. This lays the foundation for the next steps.

Our specialists prepare materials that make your offerings look appealing to your target audience.
Depending on the activities, these materials may include websites, landing pages, keywords, content, articles, creative designs, and advertising images.
If the outsourcing tasks are limited to creating materials and creatives, selecting keywords, etc., then this is the final stage.

Our specialists program and automate the channels through which interaction will take place. They set up goals and audiences.
Depending on the activities, this may include social networks, advertising accounts, orchestration tools (if several channels are used), automation tools, and analytics and statistics tools.
If the outsourcing tasks are limited to campaign setup and automation tools, then this is the final stage.

This is the stage where your business is revealed to the world.
Direct management of campaigns and activities (e.g., SMM, PPC, display advertising, emails, and content publications)

The final stage involves data collection, performance analysis, and summarizing the results.
The final stage involves programming interaction channels (cold email, content marketing and content hubs, programmatic advertising, contextual advertising, social media advertising, and social selling).

Should my company outsource its marketing, or is it better to create its own department?

Pay special attention to the following points

Outsourcing is not a substitute for an internal marketing department

Marketing outsourcing strengthens your marketing teams. First, you can transfer routine and repetitive functions to a contractor, freeing valuable employees for more important and strategic activities. Second, by working with an agency, you gain access to new experience, knowledge, and skills, especially for activities you haven’t done yet.

Salvation for small companies

Marketing outsourcing is ideal for small and medium-sized businesses that want to promote and develop their business. It is significantly cheaper than hiring a marketing manager.

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