activities

Strategic Planning

Copying your competitors or leading companies is not a marketing strategy. Ad hoc implementation of dozens of hacks and jumping from one tactic to another does not constitute a strategy. A strategy involves purposefully and systematically creating awareness, stimulating demand among specific buyers (ICP) in a specific market, and conducting activities to achieve realistic, desired results with the available resources.

Let’s discuss your project

There is no universal strategy that works for everyone. Each company is unique. The goal is to accurately understand what your company is, who your clients are, and how your products or services fit into their worldview. Through hypotheses and experiments, you then create market and sales interaction scenarios that work specifically for your company, not your competitors.

When do companies turn to developing marketing strategies?

When sales growth is needed

Promotion chaos

Low advertising efficiency

Entering a new market or launching a product

Services within this activity

Marketing Strategy

Defining the process of developing your business by building meaningful relationships with potential clients. It answers the questions: What do we want to achieve? How can we achieve it? What challenges might we face, and how can we overcome them?

Positioning

Creating a relevant perception of the company and its services/products among the target audience and potential clients (ICP). Developing the concept of why the product/service is worth buying for each segment of the target audience and differentiating from competitors.

Ideal Customer Profile

Description of the ideal client, including factors such as revenue, team size, geography, specialization, market segment, pain points, professional/industry triggers, qualification criteria, and places/channels to find these clients.

Customer research

Gathering key information about clients: decision-making chains, decision-makers/influencers/champions, triggers (problems and opportunities), insider information and open-source data to effectively enter the target company.

Content distribution

Identifying touchpoints with target clients, building a nonlinear interaction process, developing awareness and nurturing programs, constructing marketing funnels and sales funnels.

Growth Hacking

Discovering new business opportunities and new ways to communicate with potential clients. Testing and experimenting to find ways to maximize sales opportunities at every stage of the funnel.

A clear system where it’s obvious what needs to be done to reach the goal

In the minds of buyers in your category, what place does your brand occupy? How does your positioning help or hinder profit potential? How does your brand differ from competitors in the market? Does your marketing strategy support your business growth plans? Does your offer work? You may be missing something because you are too close to the situation. We take a comprehensive approach, starting with a thorough analysis of your business strategy before focusing on marketing communications and activities.

Key stages

Inbound Methodology. Evaluating and expanding the potential of prospects to achieve business goals at any stage of the buyer’s journey.
Potential clients are not bombarded with direct advertising. Instead, we attract the right audience through valuable content and conversations that establish your brand as a trusted industry leader. Then, potential clients are offered solutions and ideas that align with their goals and concerns, increasing the likelihood of a purchase. The final step is providing clients with the support they need to succeed.

No one knows your business better than you. At this stage, we analyze the numbers to understand your business, including what works and what doesn’t, as well as your clients who make purchases from you. After our questions, you will begin to see your brand and your values from a new perspective, too.
Competitive Environment Analysis. We identify competitors’ strengths and weaknesses and evaluate their activities. Additionally, we study your indirect competitors to understand how clients and potential clients solve their problems.
We study your current, adjacent, and potential audiences, forming the ICP and formulating segmentation criteria. We verify these criteria using the 5W method: who buys, why they buy, who influences the decision, where to find them, and what affects the decision-making process.

After gathering information, we begin to analyze external and internal trends, actions, interactions, and patterns.
Based on the findings, we develop positioning, value propositions, personalization, go-to-market schemes, a growth strategy, hypotheses, market behavior tactics, perspectives, and directions for development.

We place and promote content according to the strategy through agreed channels. We collect statistics and, if necessary, adjust the strategy.
Description of specific actions: where to find the ICP, how to communicate with them, which tactics to use, which channels are best for interaction, and the tone of voice for communications.

Your marketing strategy determines the direction in which your business moves and how to achieve it. While individual campaigns may change, the strategy defines your ideal client base, how to attract them, the acceptable cost of acquiring new clients, where your ideal prospects are, and how your product, service, or brand solves their problems.