B2B Marketing for IT and Industrial Companies
We develop and implement strategies that help manufacturers, suppliers, and service companies expand their market presence and attract new clients.
450+ PROJECTS
12+ YEARS IN THE MARKET
80+ B2B CLIENTS
Deep Expertise in B2B Marketing
We don’t just “run ads”, we build an integrated system that aligns marketing, sales, and business goals.
Situations in which companies come to us
Sales are chaotic and unpredictable
Revenue depends on the heroics of the sales team rather than systematic work
The advertising budget “goes down the drain”
Money is spent on promotion, but there is no understanding of what actually brings in deals
Clients don’t understand the value
Your product is objectively better, yet clients go to competitors because their explanations are clearer
Long sales cycles get even longer
Clients get lost on the way to purchase due to chaotic communication and lack of systematic nurturing
What will our clients gain?
Growth in sales and deal conversion
Optimization of customer acquisition costs
Integration of marketing with business processes
Strategy for continuous client acquisition
Clear differentiation from competitors
Our approach combines strategy, technology, and common sense
Strategy and analytics. We develop systems that attract customers, not just spend budgets. We test hypotheses, positioning products/services, identify target customers (ICP), build positioning, and create a market strategy.
Attraction and engagement. We use Account-Based Marketing (ABM), multi-channel campaigns, and smart Cold Outreach to reach customers. We establish the infrastructure for outreach processes, engage the audience with relevant content and gamification, and address objections.
Automation and optimization. We implement CRM systems (Kommo and Bitrix24) and automate processes to prevent you from losing clients due to disorganization. We optimize the customer journey (CJM) to shorten the sales cycle.
Since 2013, we have specialized in marketing complex B2B products. We understand the specifics of long sales cycles and clients from complex niches. We know how to build marketing campaigns that generate sales rather than burn the budget.
Our expertise includes marketing for the following industries:
Human-to-human (H2H) is one of the key principles of our work
We believe that effectiveness in B2B depends not on the size of the budget but on a deep understanding of the decision-makers. People communicate with people, not companies. People also make purchases, taking into account not only a company’s objectives, but also their personal preferences and habits. This is the foundation of our approach to personalization.
Some of our projects
Our clients
