activities

Cold Email Outreach

The objective is to establish initial contact and develop a relationship to promote a product or service. This activity is economically efficient, scalable, and ideal for businesses of any size. It is a powerful engagement strategy involving sending highly personalized emails to people with whom you have no prior connection.

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When implemented correctly, a single lead generation campaign using cold email outreach can attract potential clients more effectively and with higher quality than any other strategy. This activity allows you to quickly fill the top of the sales funnel without involving your sales representatives. Additionally, targeted cold outreach helps expand your business, test new products and services, and explore new markets and audience segments without significant expense.
Focus on specific people
High level of personalization
Flexibility and easy scalability
Results are visible immediately

A key aspect of cold outreach

is creating a personalized and compelling message that resonates with your target audience and communicating consistently with them to build relationships and establish trust.

Need to quickly attract new clients?

Step-by-step process

  • Search for specific companies and positions based on triggers/intent. Determine a specific trigger or intent that indicates a potential client’s interest in the offer.
  • Validate the obtained database by removing unnecessary information and adding missing data, such as names and company names in the correct case. Also, verify email addresses.
  • No one knows your business better than you do. At this stage, we analyze the numbers to understand your business, including what works and what doesn’t, as well as your clients. Through our questions, you will gain a new perspective on your brand and values.
  • We study the competitive environment. We identify competitors’ strengths and weaknesses and assess their activities. Additionally, we study your implicit competitors, i.e., how clients and potential clients solve their emerging problems.
  • We study the current, adjacent, and potential audience. We formulate the ISP and segmentation criteria and verify them using the 5W method: who buys, why they buy, who influences the decision-making process, where to find them, and what influences the decision-making process.
  • Domain selection: Using the main domain for cold outreach can negatively affect the main domain’s reputation.
  • We create a reputation for the new email account and gradually increase the sending limit through domain warming.
  • Email authenticators.
  • Use an engaging subject line to capture the reader’s attention and encourage them to open and read the email.
  • Write the email text in a way that demonstrates to the potential client that the sender took the time to understand their business. Generic, unpersonalized emails are likely to be ignored. Demonstrating genuine interest in the recipient’s company increases the chances of establishing a connection.
  • Every effective cold email should prompt the recipient to take a specific action. Whether the desired action is scheduling a consultation, downloading a resource, or exploring your agency’s services in more detail, it should be clearly defined. A well-crafted call to action (CTA) increases the likelihood of a positive response.
  • Launch a “micro” lead generation campaign and analyze the results qualitatively.
  • The goal is to determine the conversion rate of cold emails and identify the types of messages that resonate with the relevant audience.
  • Email deliverability is defined as the ability of emails to reach the inboxes of ideal potential clients rather than the spam or junk folders.
  • Open rate is the number of email opens. This is an important metric to monitor to ensure the message reaches readers. A good level is over 40%.
  • Reply rate is the percentage of sent emails that receive a response.
  • The time of sending depends on the industry and position. The ideal time (morning, day, or evening) and day affect the open rate.
  • Email length: Although research and statistics show that cold emails between 50 and 125 words receive the highest response rates, in some industries and markets, longer emails may perform better.
  • Once the most effective texts and sending frequency are identified, we will focus on working across the entire database.

When running the campaign, we follow the following indicators:

Open rate

not lower than

60%

Reply rate

not less than

4%

Points to pay attention to

Multiple email addresses

Using when sending cold emails is good practice. This way, if one email address is marked as spam, you will still have the ability to use the others. Multiple email addresses will also help you segment your email list and test different approaches.

Email Verification

Before sending emails, verify your email list. This ensures that the email addresses exist and can receive messages. A verified email list can reduce bounce rates, improve deliverability, and decrease the likelihood that your account will be marked as spam.

Follow-Ups

There is nothing wrong with sending follow-up emails. It is standard practice in business communication. For the sender, they provide another opportunity to start a conversation and serve as a reminder that a response has not been received. For potential clients, such emails often serve as helpful reminders because people are busy, and emails can go unnoticed or get lost in the flow of incoming messages.

A/B testing

A/B testing involves sending two different versions of an email to different segments of your email list to see which performs better. This can help optimize your cold email campaigns and increase response rates.

What should you avoid in a cold email outreach?
  • Avoid using spam words such as “exclusive” or “offer.”
  • Don’t make false promises or statements that you cannot fulfill or confirm.
  • Don’t forget to do your research when writing an email; your message should address what interests the recipients the most.
  • Don’t make your email sound robotic, and avoid overly formal or rigid language.
  • Don’t ask for too much too early, before establishing a relationship or demonstrating your value.

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