We have been in the marketing industry for a very long time. Alongside our own projects, we’ve witnessed many rises and falls and watched trends and “fashionable” tactics appear and disappear quickly. During this time, we have developed our own understanding of marketing in the B2B space, including what works, why it works, and where everything is heading. We explore the most effective B2B strategies, content trends, and other approaches. We stay on top of what’s happening, gather opinions and perspectives, discuss emerging tendencies internally, draw on our collective experience, and publish our conclusions and observations. We hope you find these materials useful. Enjoy!