Category: sales
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Marketing and Sales: Who Is in Charge of Account-Based Marketing?
Marketing and Sales: Who Is in Charge of Account-Based Marketing? The marketing department sits comfortably in the office, generating creative ideas and content while pouring leads into the sales department. Meanwhile, sales is constantly grumbling that the leads are “wrong,” the clients are “not ready,” and marketing “doesn’t understand anything.” Is this a conflict? Yes,…
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CRM Systems: How a Digital Crutch Can Turn into a Weight Around Your Neck
CRM Systems: How a Digital Crutch Can Turn into a Weight Around Your Neck You bought a CRM system to simplify your work, yet now managers spend more time entering data than calling clients. The system that was supposed to be your “secret weapon” has become a digital junkyard. Modern CRM systems resemble restaurant buffets:…
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Beyond the Hype: The Real Path from Potential B2B Customer to Buyer
Beyond the Hype: The Real Path from Potential B2B Customer to Buyer In the ever-changing world of B2B sales, many company leaders and commercial directors believe that turning potential customers into buyers is a simple, linear process. However, this belief is based on misconceptions about marketing and customer engagement. This article aims to debunk these…