Tag: Account-based marketing
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Nurturing and ABM Through the Eyes of a Salesperson: How New Approaches Make Your Job Easier and Deal Sizes Bigger
Nurturing and ABM Through the Eyes of a Salesperson: How New Approaches Make Your Job Easier and Deal Sizes Bigger During a meeting, your manager announces the introduction of two new approaches: Nurturing and ABM. Your first thought is most likely: “Great, marketing has invented something else. Now they’ll spam my ‘warm’ clients, and I’ll…
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How to Explain That ABM Is Neither Expensive Nor Complicated
How to Explain That ABM Is Neither Expensive Nor Complicated You have probably heard the abbreviation “ABM” at conferences or read about it in articles. Most likely, you got the impression that ABM is only for enterprise corporations. You immediately imagine hyper-personalized campaigns, expensive gifts for CEOs, complex technology systems, and six-figure budgets. It seems…
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Does automation in B2B marketing reduce quality? Sometimes. Finding the Balance Between Speed and Attention
Does automation in B2B marketing reduce quality? Sometimes. Finding the Balance Between Speed and Attention Automation in B2B marketing seems like an obvious step. It means less manual work, more data, and faster processes. However, automation can sometimes turn into a problem rather than a solution. Instead of a personalized approach, clients receive template emails,…
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Why Account-Based Marketing Fails in Russia: An Analysis of the Specifics of ABM Implementation in the Russian Business Environment
Why Account-Based Marketing Fails in Russia: An Analysis of the Specifics of ABM Implementation in the Russian Business Environment Account-Based Marketing (ABM) attracts the attention of B2B companies with its logic. Instead of mass advertising campaigns, ABM focuses on key clients. Instead of template mailings, ABM uses personalized communications. While this approach has proven effective…