Tag: Для генерального директора
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Why It Is Better to Have No Marketing Than Bad Marketing
Why It Is Better to Have No Marketing Than Bad Marketing At every business conference and in every business book, we hear the same thing: “You need marketing.” This truth has become so fundamental that people have stopped reflecting on it. And that is a mistake. This rule has a dangerous consequence: the belief that…
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Why Marketing in B2B Does Not Work: Systemic Mistakes of the Chief Executive Officer
Why Marketing in B2B Does Not Work: Systemic Mistakes of the Chief Executive Officer Although there is a marketing budget, there are no clear results. Reports are full of numbers, but these numbers are weakly connected to the main goal: profit growth. Leads are either “the wrong ones” or too expensive, and the B2B sales…
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Secrets Marketers Don’t Want to Reveal
Secrets Marketers Don’t Want to Reveal Marketing always looks impressive with beautiful creative work, successful case studies, and bold promises of sales growth. Behind the scenes, however, things work differently. Clients expect quick results, so marketers try to present their work in the best possible light. However, many methods promoted as “proven” are, in reality,…
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Business books do not help. Where should you look for useful information?
Business books do not help. Where should you look for useful information? Business books promise the keys to success, proven strategies, and insights from the best entrepreneurs. We read them, get inspired, and take notes. But after some time, we discover that nothing has changed in our work. Why does this happen? Most business books…
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Wasted Investments: Mobile Applications Are Useless for B2B
Wasted Investments: Mobile Applications Are Useless for B2B Mobile applications have become ubiquitous in the B2C sector. Food delivery, taxis, and marketplaces are all available on smartphones. Seeing this success, B2B companies rushed to develop their own apps, hoping for similar results. However, there is one problem: business users are not ordinary consumers. They don’t…
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Building a Growth Culture: Fostering Innovation and Adaptation in Your Team
Building a Growth Culture: Fostering Innovation and Adaptation in Your Team In today’s competitive environment, developing a growth culture is essential for organizations seeking to maintain and strengthen their competitive advantage. Key company leaders, such as CEOs, sales directors, and business development managers, play a central role in creating an environment that encourages innovation and…
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Growth Hacking: Techniques for Rapid Business Growth
Growth Hacking: Techniques for Rapid Business Growth In today’s highly competitive business environment, achieving rapid growth is a top priority for company executives, CEOs, sales directors, and sales managers. To meet this need, companies turn to growth hacking, a term coined to describe the unconventional and innovative methods used to ensure exponential business growth. Growth…
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Unlocking Growth: Business Scaling Strategies from a Marketer’s Perspective
Unlocking Growth: Business Scaling Strategies from a Marketer’s Perspective As is human nature, the new year has begun and we all strive to start with a clean slate or begin a process that will lead to something significant. In business, this often takes the form of setting a goal to “start growing” or “scale up,”…