activities

Branding for B2B companies

B2B industrial and IT companies need brands that reflect technological expertise, reliability and the ability to solve complex problems. We create brand platforms that establish trust with partners, facilitate team integration, and drive business growth. Our approach is based on a thorough analysis of industry specifics, the needs of large corporate clients and the practical tasks of executives, ranging from business development directors to financial and operations directors.

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When is it necessary to brand or rebrand in the B2B sector?

Entering new markets or segments

Launching complex products and solutions

Integrating teams after mergers, acquisitions or reorganisations

Strategy change or technological transformation

Strategy at the core of the brand

Every business is unique. Our goal is to identify the key drivers of development, understand the real needs of customers and integrate the company’s underlying values into the brand. Through hypotheses, interviews and experiments, we turn the brand platform into a practical tool for transforming the entire organisation.

Developing a positioning strategy

We identify a company’s unique competitive advantages, establish a clear brand identity and define its market position, taking into account industry specifics and business goals.

Systematic customer communication

We design consistent interaction scenarios for corporate clients and create communication chains for long sales cycles and complex solutions.

Creation of a comprehensive brand platform

We develop a comprehensive platform that encompasses positioning, value propositions and a unique visual system, as well as all the necessary guidelines (brand book and guidelines).

Positioning B2B products and services.

We transform existing products and services into clear and understandable offerings for the B2B market. We create structured product lines and develop presentation materials and commercial proposals.

Rebranding

We rethink positioning, update communications and refresh the visual style to meet the requirements of the modern market and the expectations of corporate clients.

Value Proposition

We conduct an in-depth analysis of the needs and challenges of B2B clients. We then formulate a clear, measurable and convincing value proposition that communicates how your product solves clients’ problems more effectively than competing solutions.

Key stages

We analyse the business model, processes, target audience and competitive environment.
We conduct interviews with key stakeholders to gain an understanding of the day-to-day tasks and challenges.
We then work with the client to determine the main branding goals.

We develop the semantic core, comprising the mission, vision, values and key messages.
We develop a unique positioning strategy that considers industry-specific factors.

We then create a brand book, guidelines and communication standards for various audiences, ranging from technical specialists to top management.

We validate the value proposition with the target audience, test communication hypotheses and adjust approaches to maximise effectiveness.

We integrate the brand platform into internal processes and train employees and key departments to work with the new standards.

We support the company during the launch of the new platform and monitor the effectiveness of its implementation, making the necessary adjustments.

A real brand strategy involves systematically working with the business model, motives for change and company goals. Rather than for the sake of formality, we develop the brand platform with a focus on the business’s current state, internal processes, and purpose, creating a foundation for sustainable development and differentiation in the market.