Category: blog
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How to Build a Pain Map: A Practical Guide for the B2B Marketer
How to Build a Pain Map: A Practical Guide for the B2B Marketer Open your company’s website. It probably says something about “innovative solutions,” a “comprehensive approach,” and “business process optimization.” Now, open the websites of ten of your competitors. You will see roughly the same words. As a result, these correct but faceless phrases…
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Marketing Without SMM: How to Build a B2B System on Fundamental Assets
Marketing Without SMM: How to Build a B2B System on Fundamental Assets What if I told you that you could build a successful B2B business with multimillion-dollar contracts without writing a single post on Telegram or LinkedIn? Most people would consider this heresy. Marketing directors face enormous pressure every day: “We have to be on…
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How to use content to design a path for customers with long sales cycles
How to use content to design a path for customers with long sales cycles Every month, you publish blog articles and social media posts and prepare case studies. Reports show growing traffic and follower counts. However, when you try to link these activities to pipeline growth and sales, the connection often feels weak and unclear.…
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What Is Systematic B2B Marketing? The Architecture of a Growth Machine
What Is Systematic B2B Marketing? The Architecture of a Growth Machine Most B2B marketing departments are just a collection of tactics. For example, you might have an SEO specialist working on search rankings. You have a media buyer running ads. You have a designer creating content. Each person is a professional in their field, but…
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How to Understand Marketing Reports: Separating Logic from Noise.” A Guide for the CEO
How to Understand Marketing Reports: Separating Logic from Noise.” A Guide for the CEO Every month, you receive a report from the marketing department. It’s a 20-page document full of charts showing upward trends: social media reach has grown by 30%, website clicks have doubled, and engagement is breaking records. Everything looks very positive. However,…
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“How to Stop Managing Marketing Contractors ‘By Hand’:” A Guide for the CEO
“How to Stop Managing Marketing Contractors ‘By Hand’:” A Guide for the CEO You hired a marketing agency and several freelancers to free up your time so you could focus on strategy. But what actually happened? You’re now consumed by an endless stream of managerial tasks. The media buyer sets up advertising campaigns, the designer…
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Why Businesses Need Nurturing and Account-Based Marketing (ABM)
Why Businesses Need Nurturing and Account-Based Marketing (ABM): Explaining with Numbers How to Stop Wasting 95% of the Marketing Budget Take a look at your marketing budget and ask yourself, “Where is this money really going?” I’ll tell you where. In most B2B companies, up to 95% of the budget is wasted. This is not…
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Marketing as an Organizational Structure: Why You Should Design Roles, Not Just Hire People
Marketing as an Organizational Structure: Why You Should Design Roles, Not Just Hire People Your business is growing, and you reach the obvious conclusion: “We need marketing!” The next step also seems obvious: “Let’s hire a good marketer.” You find an energetic specialist who starts doing everything: launching ads, managing social media, writing copy, and…
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How to Manage Marketing if You’re Not a Marketer: A Framework for CEOs
How to Manage Marketing if You’re Not a Marketer: A Framework for CEOs For many executives, marketing can seem like a “black box.” You know it’s vital for growth and allocate significant budgets to it, but you don’t fully understand what’s happening. This lack of transparency can lead to two destructive management styles. The first…
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Why Old Case Studies Don’t Work for New Clients: Auditing Your Key Growth Asset
Why Old Case Studies Don’t Work for New Clients: Auditing Your Key Growth Asset Imagine that you have made the strategic decision to enter a new market segment. For example, you might transition from the retail sector to the financial sector. You are confident of your success. You have a trump card at your disposal:…