Category: ceo
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Good marketing means fewer requests for technical explanations. How to Give Engineers Their Development Time Back
Good marketing means fewer requests for technical explanations. How to Give Engineers Their Development Time Back How much does an hour of your lead architect’s time cost? Multiply that by the number of hours they spent last month on sales calls answering the same questions repeatedly about security principles or integration capabilities. The resulting sum…
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The CEO Should Not Be a Marketer. The CEO should understand the system.
The CEO Should Not Be a Marketer. The CEO should understand the system. As we’ve stated in previous articles, the final responsibility for marketing success lies with the CEO. The first reaction to this idea is predictable: “Wait, but I’m not a marketer! I don’t have time to understand SEO, SMM, and targeting. My job…
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Systemic Marketing: Why Your Business Needs It, Not Just the Marketing Department
Systemic Marketing: Why Your Business Needs It, Not Just the Marketing Department Let me ask you a question. Who in your company is ultimately responsible for marketing? Nine out of ten executives will answer without hesitation: “The chief marketing officer” or “the marketing department.” They would be wrong. The correct answer that the CEO of…
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Why It Is Better to Have No Marketing Than Bad Marketing
Why It Is Better to Have No Marketing Than Bad Marketing At every business conference and in every business book, we hear the same thing: “You need marketing.” This truth has become so fundamental that people have stopped reflecting on it. And that is a mistake. This rule has a dangerous consequence: the belief that…
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Why Marketing in B2B Does Not Work: Systemic Mistakes of the Chief Executive Officer
Why Marketing in B2B Does Not Work: Systemic Mistakes of the Chief Executive Officer Although there is a marketing budget, there are no clear results. Reports are full of numbers, but these numbers are weakly connected to the main goal: profit growth. Leads are either “the wrong ones” or too expensive, and the B2B sales…
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Secrets Marketers Don’t Want to Reveal
Secrets Marketers Don’t Want to Reveal Marketing always looks impressive with beautiful creative work, successful case studies, and bold promises of sales growth. Behind the scenes, however, things work differently. Clients expect quick results, so marketers try to present their work in the best possible light. However, many methods promoted as “proven” are, in reality,…
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Business books do not help. Where should you look for useful information?
Business books do not help. Where should you look for useful information? Business books promise the keys to success, proven strategies, and insights from the best entrepreneurs. We read them, get inspired, and take notes. But after some time, we discover that nothing has changed in our work. Why does this happen? Most business books…
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Wasted Investments: Mobile Applications Are Useless for B2B
Wasted Investments: Mobile Applications Are Useless for B2B Mobile applications have become ubiquitous in the B2C sector. Food delivery, taxis, and marketplaces are all available on smartphones. Seeing this success, B2B companies rushed to develop their own apps, hoping for similar results. However, there is one problem: business users are not ordinary consumers. They don’t…
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Building a Growth Culture: Fostering Innovation and Adaptation in Your Team
Building a Growth Culture: Fostering Innovation and Adaptation in Your Team In today’s competitive environment, developing a growth culture is essential for organizations seeking to maintain and strengthen their competitive advantage. Key company leaders, such as CEOs, sales directors, and business development managers, play a central role in creating an environment that encourages innovation and…
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Growth Hacking: Techniques for Rapid Business Growth
Growth Hacking: Techniques for Rapid Business Growth In today’s highly competitive business environment, achieving rapid growth is a top priority for company executives, CEOs, sales directors, and sales managers. To meet this need, companies turn to growth hacking, a term coined to describe the unconventional and innovative methods used to ensure exponential business growth. Growth…