Category: ceo
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What You Will Get in the First Three Months of Systematic Marketing: Three Concrete Business Assets
What You Will Get in the First Three Months of Systematic Marketing: Three Concrete Business Assets You are ready to invest in systematic marketing, and you have a plan for your first 90-day project. Like any executive, though, you ask the main question: “What will I actually get as an outcome? What tangible business assets…
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What a Pilot Project for Building Systematic Marketing Looks Like: A Complete Decomposition
What a Pilot Project for Building Systematic Marketing Looks Like: A Complete Decomposition You have come a long way, from recognizing individual problems to understanding that your business needs a systemic transformation of marketing and sales. You no longer question the “why.” The main question now is “How?” How can you take the first step…
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How to Start a Systemic Transformation: The First Safe and Effective Step
How to Start a Systemic Transformation: The First Safe and Effective Step You’ve read dozens of articles. You’ve progressed from identifying specific problems to recognizing that your business requires a comprehensive overhaul of its marketing and sales strategies. You no longer doubt the “why.” You are ready to act. But the key question echoes in…
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How to Implement a Systematic Approach Without Halting a Running Business
How to Implement a Systematic Approach Without Halting a Running Business You have studied the principles of systematic marketing. You agree that chaos is costly and that achieving predictable growth is the goal. Yet, when you look at your functioning department, you find yourself thinking: “This all sounds great, but for us, it’s probably too…
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How to Understand Marketing Reports: Separating Logic from Noise.” A Guide for the CEO
How to Understand Marketing Reports: Separating Logic from Noise.” A Guide for the CEO Every month, you receive a report from the marketing department. It’s a 20-page document full of charts showing upward trends: social media reach has grown by 30%, website clicks have doubled, and engagement is breaking records. Everything looks very positive. However,…
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“How to Stop Managing Marketing Contractors ‘By Hand’:” A Guide for the CEO
“How to Stop Managing Marketing Contractors ‘By Hand’:” A Guide for the CEO You hired a marketing agency and several freelancers to free up your time so you could focus on strategy. But what actually happened? You’re now consumed by an endless stream of managerial tasks. The media buyer sets up advertising campaigns, the designer…
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Why Businesses Need Nurturing and Account-Based Marketing (ABM)
Why Businesses Need Nurturing and Account-Based Marketing (ABM): Explaining with Numbers How to Stop Wasting 95% of the Marketing Budget Take a look at your marketing budget and ask yourself, “Where is this money really going?” I’ll tell you where. In most B2B companies, up to 95% of the budget is wasted. This is not…
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Marketing as an Organizational Structure: Why You Should Design Roles, Not Just Hire People
Marketing as an Organizational Structure: Why You Should Design Roles, Not Just Hire People Your business is growing, and you reach the obvious conclusion: “We need marketing!” The next step also seems obvious: “Let’s hire a good marketer.” You find an energetic specialist who starts doing everything: launching ads, managing social media, writing copy, and…
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How to Manage Marketing if You’re Not a Marketer: A Framework for CEOs
How to Manage Marketing if You’re Not a Marketer: A Framework for CEOs For many executives, marketing can seem like a “black box.” You know it’s vital for growth and allocate significant budgets to it, but you don’t fully understand what’s happening. This lack of transparency can lead to two destructive management styles. The first…
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The Growth Ceiling: Four Signs You Have Squeezed the Maximum Out of Your Market (and What to Do Next)
The Growth Ceiling: Four Signs You Have Squeezed the Maximum Out of Your Market (and What to Do Next) For several years, your company grew by 50–100 percent per year, easily capturing market share. But over the last two quarters, something has changed. Growth has slowed to 10–15 percent. Your team is working just as…