Tag: Для генерального директора
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“What You Can Learn About a New Market in Three Weeks”: A Framework for a Rapid Test
“What You Can Learn About a New Market in Three Weeks”: A Framework for a Rapid Test How Much Does a Strategic Mistake Cost? A decision to enter a new market based on incorrect assumptions can result in millions of wasted rubles and almost a year of lost time for a company. This is an…
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We Do Not Have “Account Managers.” We Have Marketing Engineers.
We Do Not Have “Account Managers.” We Have Marketing Engineers. Does this sound familiar? A chief technology officer spends an hour carefully explaining a complex technical detail of the product to an account manager from an agency. The account manager takes notes, nods politely, and leaves. Two days later, you see an advertisement with gross…
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How to Turn a CRM from an Archive into a Smart Sales Assistant
How to Turn a CRM from an Archive into a Smart Sales Assistant Ask yourself one question: What is your CRM system really? Is it merely a “warehouse” of contacts and deals that salespeople reluctantly update for reporting purposes? Or is it the command center of your sales force, equipping salespeople with real-time intelligence and…
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Content That Closes Deals: Four Formats Your Sales Team Needs
Content That Closes Deals: Four Formats Your Sales Team Needs A classic situation in B2B sales. The deal is 90% complete. The commercial proposal has been sent, the client likes the product, and your contact person (the “champion”) is on your side. Victory seems close. But the contract is still not signed. The deal has…
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“You Are Not Losing Control, You Are Reclaiming It”: How a Systematic Approach to Marketing Strengthens the Authority of the CEO
“You Are Not Losing Control, You Are Reclaiming It”: How a Systematic Approach to Marketing Strengthens the Authority of the CEO The classic image of a strong leader is someone who stays up to date on everything. They personally approve advertising creatives, participate in sales meetings, and review website copy. This seems to be total…
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What You Will Get in the First Three Months of Systematic Marketing: Three Concrete Business Assets
What You Will Get in the First Three Months of Systematic Marketing: Three Concrete Business Assets You are ready to invest in systematic marketing, and you have a plan for your first 90-day project. Like any executive, though, you ask the main question: “What will I actually get as an outcome? What tangible business assets…
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What a Pilot Project for Building Systematic Marketing Looks Like: A Complete Decomposition
What a Pilot Project for Building Systematic Marketing Looks Like: A Complete Decomposition You have come a long way, from recognizing individual problems to understanding that your business needs a systemic transformation of marketing and sales. You no longer question the “why.” The main question now is “How?” How can you take the first step…
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How to Start a Systemic Transformation: The First Safe and Effective Step
How to Start a Systemic Transformation: The First Safe and Effective Step You’ve read dozens of articles. You’ve progressed from identifying specific problems to recognizing that your business requires a comprehensive overhaul of its marketing and sales strategies. You no longer doubt the “why.” You are ready to act. But the key question echoes in…