Tag: Sales and Marketing
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Is it a complex product? A Complex Market? There is a solution. How to Build Demand for B2B Innovations
Is it a complex product? A Complex Market? There is a solution. How to Build Demand for B2B Innovations At a certain stage in the development of a B2B product, an odd silence emerges. The solution is ready. It can genuinely save clients money, eliminate headaches, and speed up processes. Yet, the response is almost…
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Secrets Marketers Don’t Want to Reveal
Secrets Marketers Don’t Want to Reveal Marketing always looks impressive with beautiful creative work, successful case studies, and bold promises of sales growth. Behind the scenes, however, things work differently. Clients expect quick results, so marketers try to present their work in the best possible light. However, many methods promoted as “proven” are, in reality,…
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Business books do not help. Where should you look for useful information?
Business books do not help. Where should you look for useful information? Business books promise the keys to success, proven strategies, and insights from the best entrepreneurs. We read them, get inspired, and take notes. But after some time, we discover that nothing has changed in our work. Why does this happen? Most business books…
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Artificial Intelligence in Marketing: Overhyped Technology?
Artificial Intelligence in Marketing: Overhyped Technology? Artificial intelligence burst onto the marketing scene with big promises: personalization, automation, highly efficient advertising, predicting customer behavior, and, of course, generating content on its own. It sounds like every marketer’s dream. But the reality is a bit more complicated. Is everything as perfect as promised? Or are we…
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Why Your Marketing Campaigns Fail
Why Your Marketing Campaigns Fail “Our campaign didn’t take off. We burned through the budget. We didn’t get a single qualified lead, let alone a sale.” Sound familiar? Unfortunately, failed campaigns are not a rarity in B2B marketing, but rather an unpleasant pattern. According to statistics, a significant portion of B2B campaigns fail to achieve…
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B2B Sales Without Salespeople: Reality or Science Fiction?
B2B Sales Without Salespeople: Reality or Science Fiction? These days, there is a lot of talk about automating B2B sales. It seems that, very soon, traditional salespeople will be replaced by programs and robots. Long meetings, coffee-fueled negotiations, and piles of business cards gathering dust in desk drawers could soon be a thing of the…
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Customers Don’t Want Innovation. Why Would They? Stability Matters.
Customers Don’t Want Innovation. Why Would They? Stability Matters. Modern business is obsessed with innovation. Companies rush to implement neural networks, blockchain technology, and the metaverse — anything that sounds trendy enough to impress investors. Mention artificial intelligence in a meeting, and you’re considered a success. But here’s the problem: Most customers don’t care about…
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Marketing and Sales: Who Is in Charge of Account-Based Marketing?
Marketing and Sales: Who Is in Charge of Account-Based Marketing? The marketing department sits comfortably in the office, generating creative ideas and content while pouring leads into the sales department. Meanwhile, sales is constantly grumbling that the leads are “wrong,” the clients are “not ready,” and marketing “doesn’t understand anything.” Is this a conflict? Yes,…
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Beyond the Hype: The Real Path from Potential B2B Customer to Buyer
Beyond the Hype: The Real Path from Potential B2B Customer to Buyer In the ever-changing world of B2B sales, many company leaders and commercial directors believe that turning potential customers into buyers is a simple, linear process. However, this belief is based on misconceptions about marketing and customer engagement. This article aims to debunk these…
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Using Job Openings as an Icebreaker in Cold Outreach: Another Way to Identify the Exact Needs of Potential Clients
Using Job Openings as an Icebreaker in Cold Outreach: Another Way to Identify the Exact Needs of Potential Clients Mass cold emails or messages that are only personalized with the recipient’s name, company, and industry are ineffective. Honestly, using just a name and company is not real personalization. True personalization goes much deeper. It involves…