Articles and guides for sales departments

“Marketing isn’t giving us any decent leads!” Sound familiar? Or maybe: “Sales doesn’t know how to handle our requests”? It’s time to end this confrontation. This section is devoted to transforming marketing and sales departments into unified teams that work toward common goals. Here, we explore how marketing tools, analytics, and content can be the greatest allies of your sales department, shortening the deal cycle and increasing conversions at every stage of the funnel.