Category: cases

No-code automation platform Lead Generation for Enterprise Clients Using Mass Advertising Tools Campaign Goal Attract enterprise clients for a new platform designed to automate business processes. Industry Business automation, SaaS Tools Task An IT company that specializes in custom software development created a separate solution within its core business: a no-code platform for business automation.…

System Integrator Development and implementation of a system for attracting target customers Campaign goal Building a target customer acquisition system with partial automation Industry Information technology, network infrastructure deployment in geographically distributed companies Tools Task The customer is an expert in building network infrastructure for medium-sized, geographically distributed companies. While the management team wanted to…

Aruba / Network as a Service promotion of a new-to-market Network as a Service offering Campaign goal Attract potential customers and automate engagement and lead nurturing. Industry IT, Network as a Service, HPE Aruba and Sophos hardware Tools Task The company introduced a new managed service called Network as a Service, which is based on…

HPE Aruba / Wi-Fi 6 creation of a working framework for customer lead generation as part of developing a new specialization Campaign goal Identify the ideal channels, mechanics, and tactics for attracting large clients to the company’s new specialty: building wireless networks. Industry IT, HPE Aruba hardware and Aruba Central software Tools Task The client…

Extreme Networks Promotion of a solution based on MeshConnex technology among large enterprises in a new market Campaign goal Rapid acquisition of clients needing to provide wireless coverage for large areas (industrial centers, industrial zones, production sites) Industry IT, Extreme Networks Wi-Fi solution based on MeshConnex technology Tools Task The customer needed to quickly identify…

vCloudPoint / Zero Client Lead generation in a highly competitive market Campaign goal Attract potential customers and automate lead engagement and nurturing. Industry IT, zero clients, virtualization Tools Task The customer became a regional partner of vCloudPoint, a manufacturer of zero client solutions. The objective was to identify and convert potential customers in a highly…

System Integrator Account-based campaign with elements of direct mail Campaign goal Organize meetings with decision-makers in target companies, identify and detail problems related to virtualization and the organization of remote work Industry IT, VMware virtualization solutions Tools Task The customer has a reputation for aggressive sales tactics that alienate current clients and make establishing new…

System Integrator Integrated lead generation campaign to promote the Wi-Fi 6 standard among mid-sized and large companies Campaign goal Building interest in Wi-Fi 6 capabilities among IT directors of mid-sized and large companies, demand stimulation, and lead generation Industry IT, Cisco Catalyst networking equipment with Wi-Fi 6 support Tools Task The customer’s sales department faced…

Cisco Regional co-marketing campaign Cisco Partner Webcast Digital, covering 4 distributors and 24 partners. Campaign goal Awareness of partners’ expertise in the market, a new lead generation format across the entire Cisco solutions portfolio Industry Information technology Tools Objective As part of its search for new ideas in lead generation, Cisco decided to create a…